The blog
Google, Meta, Microsoft, and ChatGPT ads: what works, what it costs, and how to fix it when it doesn't.
Paid ads
Facebook ads are often worth it for a small business with a visual product or strong offer, working tracking, fresh creative, and fast lead follow-up.
Paid ads
For most businesses, Google Ads should get the next ad dollar because it captures existing search demand; ChatGPT ads are a smart test once tracking is solid.
Paid ads
Start with Google Ads if people already search for what you do and with Facebook ads if you need to create demand, then plan on running both as you grow.
Paid ads
ChatGPT ads start at a $25 minimum daily budget, with OpenAI suggesting a $3-5 max cost per click, but a useful first test needs more budget and time than that.
Paid ads
Pick the PPC agency that fixes tracking first, keeps your ad accounts in your name, and reports in revenue, and use these questions to find out which ones do.
Paid ads
Microsoft Advertising is usually worth it in 2026 if you're already profitable on Google Search, as an add-on that also reaches Yahoo, DuckDuckGo, and Copilot.
Paid ads
Meta ads usually drop because of creative fatigue, a tracking break, a reporting change, or edits that restarted learning, and this checklist covers each one.
Paid ads
Google Ads usually comes first; Microsoft Ads is an efficient add-on once Google works, since you can import your campaigns and add LinkedIn profile targeting.
Paid ads
ChatGPT ads are sponsored listings below ChatGPT's answers, shown to adults on the Free and Go plans, matched to the conversation, and bought in Ads Manager.
Paid ads
Most sudden Google Ads drops trace to broken conversion tracking, an account change, a website problem, or a market shift, so check each one in that order.
