Campaigns measured in revenue, not impressions.

What channels do we run?

Google Ads across Search, Shopping, and Performance Max. Meta ads on Facebook and Instagram. Microsoft Ads on Bing, Yahoo, DuckDuckGo, and Copilot. And ads inside ChatGPT, the newest channel of the bunch. We pick the mix from where your buyers actually search and scroll, and every channel runs against real test budgets and honest attribution.

If a channel isn't earning its spend, we say so and move the budget. A media buyer who never recommends spending less is selling media.

Can you advertise inside AI answers?

Yes. ChatGPT shows ads below its answers, Google places ads in AI Overviews and AI Mode, and Microsoft shows ads in Copilot. Each works differently, and most can't be targeted on their own, so we plan them as part of one strategy alongside the work that earns you a mention in the answers themselves.

Why pair paid media with systems work?

Because most wasted ad spend is a tracking problem wearing a media-buying costume. When conversion data is wrong, the algorithms optimize toward the wrong thing. We fix the measurement first, then scale spend, so campaigns get more efficient over time instead of fatiguing.