AI Search Optimization (AEO & GEO)

When customers ask AI who to hire, your name should come up.

More buyers now ask ChatGPT, Perplexity, or Google's AI Overviews for a recommendation instead of scrolling a page of links. AI search optimization, also called AEO or GEO, is the work of making your business the one those assistants understand, trust, and name. We do that work and measure it every month.

What does AI search optimization include?

First, we make your business easy for AI to understand: the same name, address, services, and facts everywhere you appear online, structured data that labels who you are and what you offer, and an llms.txt file that gives assistants a clean summary. We also make sure AI crawlers are allowed to read your site at all.

Then we give assistants something worth quoting: service pages and FAQs that answer real customer questions directly, in plain language. Assistants also lean on what other sites say about you, so we build reviews, directory listings, and mentions on the sources they cite most in your industry.

How do you measure AI visibility?

We write a fixed set of questions your buyers actually ask and run the same set every month across ChatGPT, Perplexity, and Google AI Overviews. Each answer is scored on whether you were mentioned, whether you were recommended, and whether the details were accurate. The report also shows which competitors come up and which sources the assistants pulled from, next to your classic SEO numbers.

How long does it take to show up in AI answers?

Some fixes register quickly, especially corrected facts and structured data that assistants read when they search the web. Earning reviews and mentions on other sites takes longer, and it compounds. Expect early movement within the first few months, and be wary of anyone promising instant AI rankings.

FAQs

Your questions, answered.

What's the difference between AEO and GEO?

They're two names for the same work. AEO stands for answer engine optimization and GEO for generative engine optimization. Both mean making your business the one AI assistants cite and recommend.

Do we still need regular SEO?

Yes. Many AI answers draw on the same pages that rank in search, so strong SEO makes AI visibility easier to earn. We run both from one strategy and report them side by side.

Can you guarantee ChatGPT will recommend us?

No one honestly can. AI answers vary by question, by person, and over time. What we can do is fix the reasons assistants overlook you and show you each month how often you're being mentioned and recommended.

Which AI assistants do you focus on?

ChatGPT, Perplexity, and Google AI Overviews, because that's where most buyer questions go today. The same fundamentals carry over to Gemini, Claude, and Copilot.

How do we find out where we stand today?

Start with our free AI visibility check. We'll show you what the assistants say about your business right now and what to fix first.

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